A Mom's Simple Wish Is Born

A Mom's Simple Wish Is Born

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Introducing the Simple, Yet Stylish Solution to Hands Free Pumping
San Francisco, CA. (March 2009) -- From the day her child is born, a mom works hard to make sure all of her baby's wishes come true. But what about a mom's simple wishes for herself? For every mother who has ever wished she could be in two places at once, that she had an extra set of hands, or just that she could manage her hectic schedule and still find time for herself, Simple Wishes is the simple solution she's been waiting for.

The brainchild of four sisters with one vision, Simple Wishes Bustier offers a hands-free way to pump -- allowing multi-tasking moms the chance to be more productive while they pump. Grounded in innovative, thoughtful design, the Simple Wishes Hands-Free Bustier is an affordable and quality alternative to the fussy and unflattering nursing-intimates already on the market. Either saving the on-the-go mom's much-needed time, providing a break from holding a breast pump, or allowing time for one's self or for nurturing a newborn, Simple Wishes has developed the answer for the mom who is not one to sacrifice style for function.

Beyond comfort and convenience, is a focus on fit and fashion that makes Simple Wishes soar above the competition. Designed as a bustier with adjustable straps providing the option to wear it many different ways ensuring a flattering fit no matter how full a woman is at the time. And while luxury lingerie may not be an option during those nursing days, the stylish sisters behind Simple Wishes wanted women to feel as pretty as possible while pumping. Hence, aesthetically pleasing materials and cuts were incorporated into the Simple Wishes Bustier.

Environmentally conscious packaging and a commitment to charitable organizations are the icing on the cake for this “you can do it all” new mommy must-have. Because while Simple Wishes may simplify a woman's life, there's nothing simple about the attention to detail that went into this design.

With years of combined experience at Gap, Banana Republic and Old Navy behind them, sisters Debra, Lydia, Joy and Keren were seamlessly suited to create and produce this professional-mother-friendly product. And now, with the launch of Simple Wishes, each sister has brought out her unique strength in the areas of apparel production, operations, web design and sales to make this family business thrive.

“Simple Wishes is just a continuation of this life-long trend of sharing experiences together,” said Lydia.

So whether a woman wants to read a paper to catch up on current events, put the finishing touches on a big presentation, or simply sip a cup of tea while visiting with her sisters, Simple Wishes is the pumping solution that nurtures her needs.

Media Contact:
Amy Cuhna
Big Picture PR
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The reviews are in...

"I am so happy that I found this bra!! It has made my time at work more productive while pumping at my desk I can e-mail and don’t feel guilty like I am wasting time and can still be a good Mom and pump milk for the baby (4 mths old) while I am working. My shoulders used to tense up while holding up the breast shields. Since I am more relaxed I feel like the milk is flowing quicker then before, which makes for a more productive pumping session."
Yorktown, VA
"I would recommend the SW over any other hands-free bra. The "how to wear" instructions were fine. I thought fitting the bra was somewhat self explanatory. The illustrations on the package were helpful. I love the fabric, it's soft and strong. It firmly holds the bottles. I can stand, hold a baby, move around, and I'm not at all worried about losing the bottles or milk."

San Francisco, CA
"Great, innovative product. This hands free pumping bra is superior to the other pumping bras I have tried previously. First, this product is made of quality material which feels great against the skin. Second, I can move around while pumping and no leaks at all. Third, great costumer service (reply back via e-mail within minutes). Overall, I am very satisfied costumer."

Sacramento, CA
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