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About The Sisters
DEBRA, Co-Founder/ Product Development/ Luke and Sophia’s Mom
As the shopper of the family Debra has a keen eye for detail and an appreciation for all things beautiful, making her the perfect person to head Simple Wishes’ production and development. She ensures products are not only functional, but aesthetically pleasing as well. When not chasing after her 3 and 1 year old, doing pilates, traveling, cycling and dining out are a few of Debra’s favorite pastimes - all of which she enjoys even more when accompanied by her sisters.
JOY, Co-Founder/ Business Development/ Cole and Xander’s Mom
Savvy, sweet and mom extraordinaire, Joy operates Simple Wishes’ business development and customer support with grace, professionalism and a perpetual smile. With a flair for helping others, she seeks to positively impact the lives of Simple Wishes customers in all ways possible. To unwind, Joy finds relaxation through exercise and quality time with friends and family.
KEREN, Co-Founder/ Technical Operations/ Logan’s Mom
Merchandiser by day and mother at all times, Keren has the admirable ability to remain organized, upbeat and one step ahead during unpredictable, unexpected and sometimes chaotic times. As a former manager for Old Navy’s maternity division, she is more than qualified to oversee Simple Wishes’ technical operations, and does so with hard work and dedication. When the going gets tough, Keren relies on her newest passion, running, to help keep her on her toes.
LYDIA, Co-Founder/ Finance & Operations/ Owen, Natalia and Grace’s Mom
Lydia, a Columbia University graduate, has spent a lifetime being practical, prepared, and accountable, so it’s no wonder this sister is responsible for the finance and business operations of Simple Wishes. She loves being surrounded by her fun, smart sisters and working together to bring innovative and useful products to the motherhood community. In her free time, she loves traveling, tennis, jogging, Pilates and play-dates with her children and friends.