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About The Sisters



There's undoubtedly something special about the bond between sisters. When four spirited girls who grew to be successful women decided to create products that they -- as new mothers -- felt were missing from the market, there was quite simply no stopping them. Though the connection of this foursome is the foundation for their company, each sister brings her own unique strengths and talents to the table - resulting in a powerful professional force mixed with love, laughter and loads of creativity.
DEBRA, Co-Founder/ Product Development/ Luke and Sophia’s Mom

As the shopper of the family Debra has a keen eye for detail and an appreciation for all things beautiful, making her the perfect person to head Simple Wishes’ production and development. She ensures products are not only functional, but aesthetically pleasing as well. When not chasing after her 3 and 1 year old, doing pilates, traveling, cycling and dining out are a few of Debra’s favorite pastimes - all of which she enjoys even more when accompanied by her sisters.
JOY, Co-Founder/ Business Development/ Cole and Xander’s Mom

Savvy, sweet and mom extraordinaire, Joy operates Simple Wishes’ business development and customer support with grace, professionalism and a perpetual smile. With a flair for helping others, she seeks to positively impact the lives of Simple Wishes customers in all ways possible. To unwind, Joy finds relaxation through exercise and quality time with friends and family.
KEREN, Co-Founder/ Technical Operations/ Logan’s Mom

Merchandiser by day and mother at all times, Keren has the admirable ability to remain organized, upbeat and one step ahead during unpredictable, unexpected and sometimes chaotic times. As a former manager for Old Navy’s maternity division, she is more than qualified to oversee Simple Wishes’ technical operations, and does so with hard work and dedication. When the going gets tough, Keren relies on her newest passion, running, to help keep her on her toes.
LYDIA, Co-Founder/ Finance & Operations/ Owen, Natalia and Grace’s Mom

Lydia, a Columbia University graduate, has spent a lifetime being practical, prepared, and accountable, so it’s no wonder this sister is responsible for the finance and business operations of Simple Wishes. She loves being surrounded by her fun, smart sisters and working together to bring innovative and useful products to the motherhood community. In her free time, she loves traveling, tennis, jogging, Pilates and play-dates with her children and friends.

The reviews are in...

"I am so happy that I found this bra!! It has made my time at work more productive while pumping at my desk I can e-mail and don’t feel guilty like I am wasting time and can still be a good Mom and pump milk for the baby (4 mths old) while I am working. My shoulders used to tense up while holding up the breast shields. Since I am more relaxed I feel like the milk is flowing quicker then before, which makes for a more productive pumping session."
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JESSICA H.
Yorktown, VA
"I would recommend the SW over any other hands-free bra. The "how to wear" instructions were fine. I thought fitting the bra was somewhat self explanatory. The illustrations on the package were helpful. I love the fabric, it's soft and strong. It firmly holds the bottles. I can stand, hold a baby, move around, and I'm not at all worried about losing the bottles or milk."
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ELIZABETH C.
San Francisco, CA
"Great, innovative product. This hands free pumping bra is superior to the other pumping bras I have tried previously. First, this product is made of quality material which feels great against the skin. Second, I can move around while pumping and no leaks at all. Third, great costumer service (reply back via e-mail within minutes). Overall, I am very satisfied costumer."
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IRINA R.
Sacramento, CA
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