About The Sisters
 With years of combined experience at Gap, Banana Republic and Old Navy behind them, sisters Debra, Lydia, Joy and Keren were seamlessly suited to create and produce this professional-mother-friendly product. Now, with the launch of Simple Wishes, each sister has brought out her unique strength in the areas of apparel production, operations, web design and sales to make this family business thrive. There's undoubtedly something special about the bond between sisters. So when four spirited girls who grew to be successful young women decided to create a product that they -- as new mothers -- felt was missing from the market, there was quite simply no stopping them. Though the connection of this foursome is the foundation for their company, each sister brings her own unique strengths and talents to the table - resulting in a powerful professional force mixed with love, laughter and loads of creativity. |
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DEBRA, Co-Founder/Luke's Mom  The shopper of the family, Debra has an appreciation for beautiful things. So it's no wonder she's responsible for production and development for Simple Wishes - helping to ensure that their products are not only functional, but aesthetically pleasing as well. Pilates, traveling, cycling and dining out are Debra's other favorite pastimes - all of which she enjoys even more when her sisters are there to experience them with her. |
JOY, Co-Founder/Cole's Mom  When she's not exercising, Joy is likely to have her nose in a book, tuning out the world around her and allowing herself to get lost in a tale of romance, mystery or adventure. Responsible for business development and customer support for Simple Wishes, Joy hopes to see all of her creations (babies and businesses!) create a positive impact on the lives of others. |
KEREN, Co-Founder/Logan's Mom  Merchandiser by day and mother all the time, Keren relishes in the chaotic, unpredictable, crazy and fun. Drawing on her experience managing Old Navy's maternity division, Keren is responsible for technical operations for Simple Wishes. She can find the humor in almost any situation, and relies on her new passion - running - to help keep her on her toes. |
LYDIA, Co-Founder/Owen's Mom  Lydia, a recent Columbia University graduate, has spent a lifetime being practical, prepared, and accountable, so it's no wonder this savvy sister is responsible for the finance and business operations for Simple Wishes. But when she's not problem solving or accomplishing goals, Lydia is living life to the fullest with beauty and zest-her happiest moments spent with her new baby boy and her family and friends. |